ISEG - Instituto Superior de Economia e Gestão - IDEFE
Curso de Pós-Graduação em E-Business e Marketing Management

DISCIPLINA: E-Marketing

DOCENTES: Joaquim Hortinha hortinha@x-marketing.net

BIBLIOGRAFIA

1.Hortinha, Joaquim (2002); x-Marketing, Sílabo, Lisboa, Portugal

2.Frost, Raymond e Judy Strauss (2000); e-Marketing, Prentice Hall, New Jersey, USA

3.Chaffey et al (2000); Internet Marketing, Prentice Hall, London, UK

4.Eager, Bill e Cathy McCall (1999); Online Marketing, QUE, Indianapolis, USA

5.Fiore, Frank (2000), e-Marketing Strategies, QUE, Indianapolis, USA

6.Colin, Simon (2000), e-Marketing, Wiley, Chichester, England

7.House, Pat e Thomas Siebel (1999), Cyber Rules, Currency Books, New York, USA

8.Fiore, Frank (2000), Starting an Online Business, QUE, Indianapolis, USA

9.Smith, Rob et al (2000), e-Commerce, QUE, Indianapolis, USA

10.Stern, Jim (2001), World Wide Web Marketing, Wiley, USA