Prefácio
Cyberatlas www.cyberatlas.com
International Data Corporation www.idc.com
Forrester Research www.forrester.com
E-marketing www.e-marketinglab.com
PRIMEIRA PARTE -
Aspectos fundamentais do e-marketing
Capítulo 1 - Introdução ao e-marketing
ActivMedia Research www.activmedia.com
Amazon www.amazon.com
UPS www.ups.com
IBM www.ibm.com
Intel www.intel.com
Cisco www.cisco.com
Yahoo www.yahoo.com
Edp www.edp.pt
Global Shop www.globalshop.pt
Carpoint http://carpoint.msn.com
Blackstar www.blackstar.co.uk
Superoferta www.superoferta.com
Queixas www.queixas.co.pt
Ebay www.ebay.com
Pizza na Brasa www.pizzanabrasa.pt
Tradecom www.tradecom.pt
Bizdirect www.bizdirect.pt
Forum B2B www.forumb2b.com
AutoDirecto www.autodirecto.pt
Empresário Digital www.empresariodigital.pt
Opel Portugal www.opel.pt
Capítulo 2 - As Net buzzwords
Glossário www.oninet.pt/content/enciclonet/
Glossário www.mat.ua.pt/Links/glossario.htm
Glossário www.emarketeer.net/pt/#glossario
Hotmail www.hotmail.com
MSN www.msn.com
Portugal Mail www.portugalmail.com
Lusoweb www.lusoweb.pt
TerraàVista www.terraavista.pt
Deja www.deja.com
Altavista www.altavista.com
Yahoo www.yahoo.com
Sapo www.sapo.pt
Autoportal www.autoportal.pt
Educare www.educare.pt
GartnerGroup www.gartner.com
SEGUNDA PARTE -
Desenvolvimento de Estratégias de e-Marketing
Capitulo 3 - Estudo dos e-markets
American Airlines www.americanairlines.com
MyYahoo http://my.yahoo.com
PointCast www.pointcast.com
Microsoft www.msn.com
Netcabo www.netcabo.pt
Netvisão www.netvisao.pt
WebTV www.webtv.com
Ovum www.ovum.com
ICP www.icp.pt
Marktest www.marktest.pt
Cyberatlas www.cyberatlas.com
Privacidade Yahoo http://privacy.yahoo.com
Oninet www.oninet.pt
Personalização Oninet http://www.oninet.pt/Personalizar/
CNNenespanol www.cnnenespanol.com
World Trade Organization www.wto.org
Fundo Monetário Internacional www.fmi.org
BP - Banco de Portugal www.bportugal.pt
ISCTE www.iscte.pt
American Marketing Association www.ama.org
Associação Industrial Portuguesa www.aip.pt
ANTRAM www.antram.pt
Motor de busca www.searchenginewatch.com
Cyberdialogue www.cyberdialogue.com
Forrester Research www.forrester.com
Jupiter Communications www.jup.com
GartnerGroup www.gartnergroup.com
MediaMetrix www.mediametrix.com
Vector XXI www.vectorxxi.pt
Páginas Amarelas www.paginasamarelas.pt
Dirnet www.dirnet.pt
Guianet www.guianet.pt
Amadeus www.amadeus.net
Dun & Bradstreet www.dnb.com www.dbportugal.pt
Netsonda www.netsonda.pt
NetAlerta www.netalerta.com
Blackstar www.blackstar.co.uk
Milenar www.milenar.pt
Fidelizarte www.fidelizarte.pt
PortugalMail www.portugalmail.pt
Capítulo 4 - Segmentação dos e-markets e definição dos e-targets
Hotéis 3K www.3khoteis.com
Jornal Torrejano www.jornaltorrejano.pt
Terra Portugal www.terraportugal.com
Marktest http://www.marktest.pt/Notas_Tecnicas/NotasTecnicas.htm
Mulher Portuguesa www.mulherportuguesa.com
Oninet www.oninet.pt
Directo www.directo.co.pt
Cidade da Malta www.cidadedamalta.pt
Star Kids www.starkids.pt
Clickin www.clickin.pt
Portugal Gay www.portugalgay.pt
Newswine www.newswine.com
Palácio (Oninet) http://palace.oninet.pt/
Freak4 www.freak4.com
Bragança Cidade Digital www.braganca-digital.pt
Rádio Comercial www.radiocomercial.iol.pt
Rádio Nostalgia www.radionostalgia.iol.pt
TSF www.tsf.pt
Rádio Renascença www.renascenca.pt
RFM www.rfm.pt
Mega FM www.mega.fm
Global Shop www.globalshop.pt
Media Metrix www.mediametrix.com
Yahoo www.yahoo.com
AOL www.aol.com
Microsoft Network www.msn.com
Terranetworks www.terra.com
Sapo www.sapo.pt
Altavista www.altavista.com
Público www.publico.pt
Ovum www.ovum.pt
Forrester Research www.forrester.com
A Bola www.abola.pt
Capítulo 5 - Estratégia e plano de e-marketing
Dell www.dell.com
Chip7 www.chip7.pt
AXA www.axa.com
Amadeus www.amadeus.net
PricewaterhouseCoopers www.pwcglobal.com
Andersen Consulting www.andersen.com
IBM www.ibm.com
Sun www.sun.com
Compaq www.compaq.com
Capítulo 6 - Definição de uma oferta para os e-targets
Submarino www.pt.submarino.com
Amazon www.amazon.com
AOL www.aol.com
Expedia www.expedia.com
Pingo Doce Online www.pingodoce.pt
Voxpop www.voxpop.pt
OKTeleseguro www.okteleseguro.pt
Real www.real.com
Netscape www.netscape.com
Yahoo www.yahoo.com
Microsoft www.msn.com
Publico Ultima Hora http://ultimahora.publico.pt
Netc www.netc.pt
Aeiou www.aeiou.pt
E-legal www.e-legal.pt
Sapo www.sapo.pt
CommerceOne www.commerceone.com
Ariba www.ariba.com
Mercantec www.mercantec.com
Beach Cam www.beachcam.pt
Real www.real.com
Napster www.napster.com
Clix www.clix.pt
Teleweb www.teleweb.pt
ONI www.oninet.pt
Google www.google.com
Altavista www.altavista.com
Cusco www.cusco.pt
Directo www.directo.co.pt
IOL www.iol.pt
Lusomundo www.lusomundo.net
Expresso www.expresso.pt
Público www.publico.pt
A Bola www.abola.pt
Record www.record.pt
O Jogo www.ojogo.pt
Rádio Comercial www.radiocomercial.iol.pt
Rádio Renascença www.radiorenascença.pt
RFM www.rfm.pt
Mega FM www.mega.fm
TSF www.tsf.pt
Livraria Arco-Iris www.liv-arcoiris.pt
AdResource http://.adres.internet.com
Capítulo 7 - Pricing em e-marketing
PriceScan www.pricescan.com
MySimon www.mysimon.com
DealPilot www.dealpilot.com
Priceline www.priceline.com
Schneider Electric Portugal www.schneiderelectric.pt
Ebay www.ebay.com
Barnes&Noble www.barnesnoble.com
Bizrate www.bizrate.com
HomeAdvisor http://homeadvisor.msn.com
Buy www.buy.com
Submarino www.submarino.com
Federal Express www.fedex.com
Oni www.oninet.pt
ZDNet www.zdnet.pt
Expresso www.expresso.pt
Capítulo 8 - Distribuição em e-marketing
24/7 Europe www.247europe.com
Media Banner www.mediabanner.com
ADSignal www.adsignal.net
WebMedia www.webmedia.pt
B2B Works www.b2bworks.net
Air France www.airfrance.fr
MediaMetrix www.mediametrix.com
Teligen www.teligen.com
Memorandum www.memorandum.pt
Navicash www.navicash.com
AllAdvantage www.alladvantage.com
E*trade www.e*trade.com
E-bay www.ebay.com
Metalsite www.metalsite.com
Smart-info www.smart-info.com
TravelCity www.travelcity.com
Portugal Offer www.portugaloffer.com
Iown www.iown.com
HomeAdvisor www.homeadvisor.msn.com
Noivos www.noivos.com
Véu e grinalda www.veuegrinalda.com
Etoys www.etoys.com
Pingo Doce www.pingodoce.pt
Real www.real.com
Total Recall www.totalrecall.pt
Travelodge www.travelodge.com
Microsoft www.msn.com
LinkExchange www.linkexchange.com
CarPoint www.carpoint.com
Expedia www.expedia.com
Investor www.moneycentral.msn.com
Music Central www.musiccentral.msn.com
Microsoft Plaza www.shopping.msn.com
Sonae www.sonae.pt
Netgrula www.netgrula.pt
Amadeus www.amadeus.net
Axa seguros www.axa.com
Altavista França www.altavista.fr
Capítulo 9 - Comunicação em e-marketing
Portugal Mail www.portugalmail.pt
CDNow www.CDNow.pt
CNET Shareware www.shareware.com
mySAP.com www.mysap.com
RTP www.rtp.pt
Chiquita www.chiquita.com
BASF www.basf.com
Imitrex www.imitrix.com
Skip www.skip.lever.pt
Oninet www.oninet.pt
Capítulo 10.e-Commerce
Activmedia www.activmedia.com
OBI www.openbuy.org
Actra www.actra.com
InteliSys www.intelisys.com
Microsoft www.msn.com
Open Market www.openmarket.com
Oracle www.oracle.com
AT&T www.att.com
CyberCash www.cybercash.com
Hitachi www.hitachi.com
IBM www.ibm.com
Sun Microsystems www.sun.com
British Telecom www.bt.com
Firefly www.firefly.com
Netscape www.netscape.com
Visa www.visa.pt
Yahoo www.yahoo.com
Econstrói www.econstroi.com
Barnes&Noble www.barnesnoble.com
Unicre www.unicre.pt
American Express www.americanexpress.com
Yahoo Store http://store.yahoo.com
Mango www.mangoshop.com
Amazon www.amazon.com
Dell Computers www.dell.com
NetGrula www.netgrula.pt
Big Corretora www.bigcorretora.pt
Mystic Shirt www.mysticshirt.com
Giganetstore www.giganetstore.com
SuperOferta www.superoferta.com
Shopping Direct www.shoppingdirect.pt
Global Shop www.globalshop.pt
Shopping Sapo http://shopping.sapo.pt
Yahoo www.yahoo.com
Banco7 www.banco7.pt
BPI www.bpi.pt
CGD www.cgd.pt
BES Directo www.besdirecto.pt
Banco Santander www.santander.pt
E-deal www.edeal.pt
Banco de Investimento Global www.bigonline.pt
Forrester www.forrester.com
Forumb2b www.forumb2b.com
Forrester Research www.forrester.com
Web-Lab www.web-lab.com
IndustryPortugal www.industryportugal.com
Bolsa de Carga www.bolsadecarga.net
TERCEIRA PARTE -
Implementação de estratégias de e-marketing
Capítulo 11 - Criação e construção de um site
Chip7 www.chip7.pt
Grula www.netgrula.pt
Banco7 www.banco7.pt
Banco Finantia www.finantia.com
Cimpor www.cimpor.pt
Público Última Hora http://ultimahora.publico.pt
Site da cidade de Lisboa www.kpnqwest.pt/lisboa
GlobalShop www.globalshop.pt
Shopping Direct www.shoppingdirect.pt
Azores Shop www.azoresshop.com
Cibermercado www.cibermercado.pt
Open Market www.openmarket.com
Aeiou www.aeiou.pt
Sapo www.sapo.pt
Network Solutions www.networksolutions.com
F.Computação Cientifica Nacional www.fccn.pt
Yahoo www.yahoo.com
Caleida http://reg.co.pt
AbrilControlJornal www.directo.co.pt
Real Names www.realnames.com
Federal Express www.federalexpress.com
Netc www.netc.pt
Sapo www.sapo.pt
Oninet www.oninet.pt
Excite www.excite.com
Lycos www.lycos.com
Google www.google.com
Altavista www.altavista.com
Cusco www.cusco.pt
Clix www.clix.pt
Digito www.digito.pt
Negócios www.negocios.pt
A Bola www.abola.pt
Automotor www.fbnet.pt/auto
Recall www.totalrecall.pt
Internet Advertisement Bureau www.iab.net
Amazon www.amazon.com
Metacrawler www.metacrawler.com
Oninet www.oninet.pt
Forrester Research www.forrester.com
ICEP www.icep.pt
I-bazar França www.ibazar.fr
I-bazar Brasil www.ibazar.com.br
ZipNet www.zipnet.com.br
Superoferta www.superoferta.com
Capítulo 12 - (...)
Capítulo 13 - Gestão e manutenção do site
Capítulo 14 - Marketing One to One
Barnes&Noble www.barnesandnoble.com
Choice Hotels www.choicehotels.com
Negócios www.negocios.pt
Pingo Doce Online www.pingodoce.pt
Blackstar www.blackstar.co.uk
Super Oferta www.superoferta.com
BlackStar www.blackstar.co.uk
emarketeer www.emarketeer.net
Giganetstore www.giganetstore.com
Capítulo 15 - Controle do plano de e-marketing
NetMetric www.emarketeer.net
Webalizer www.webalizer.com
NetGenesis 5 www.netgen.com
Nettracker www.sane.com
Summary 1.5 www.summary.net
WebTrends Entreprise Reporting Server www.webtrends.com
IPRO www.ipro.com
Netc www.netc.pt
Media Metrix www.mediametrix.com
Nilsen www.nielsen-netratings.com
